Who?

Cancer Research UK is the world’s leading charity dedicated to beating cancer through research. They fight cancer on all fronts, finding new ways to prevent, diagnose and treat it to save more lives.  They fund scientists, doctors and nurses to help beat cancer sooner as well as also providing cancer information to the public.

What & Why?

Designed and developed a native app, ‘Signs and Symptoms’ for iPhone, iPad and Android in addition to a rich version that sat on the website.  The app  featured an interactive anatomical map of cancer ‘hotspots’, also included video content with doctors’ advice and real-life stories about the benefits of catching symptoms early.  It was also being updated over time with more content and new videos.

Around 350,000 downloads at the last count, a phenomenal achievement, and smashing expectations. Since launch it reached number 13 in the top free app chart, and number 1 in the medical category.

My Involvement

Under employment of MediaCom, my roles on the project were as followed:

• Account Management (shared responsibility)
• Project Management (shared responsibility)
• Technical Management/Architecture
• User Experience
• Art Direction (shared responsibility)
• Testing (shared responsibility)